Service Design for Education Part 3: Iterate, Iterate, Iterate

This post is part of an independent study project. I am working with two professors on an ongoing research project about service design for education. My role involves developing materials for workshops where full-time, part-time and tenured educators can collaborate on curriculum development. Please start by reading Part 1 first.

What I Did

Testing with Real People

Asked people to hold the cards, observed their behavior and made note of questions they had

After having people physically hold the cards filled with content, I learned that the narrow margins led people to cover the edges of text with their thumbs. This finding informed a decision to increase the margins from 0.125" up to 0.3", making the cards more usable and human-friendly.

Increased margins to 0.3" and clarified categories

Another insight was that the abbreviations “SCH”, “FREQ” and “REPEAT”, were only understandable to people who had direct experience using those terms. Because of that, I changed the categories to “Semester Credit Hour”, “Offered” and “Repeatable?” to make the ideas clearer and accessible to all.

After more small edits are made, including changing the card number format and improving typography, I plan to test the cards with more people and gauge success based on feedback.

How-To Guide

Outlined document for a how-to guide

I also began crafting a guide for users to download our card template and input their own course information for workshops. The basic outline of the guide is in place and will be finalized once the card template is finished and ready to be shared with users.

What I Learned


  • Numbering rows
  • How to use data validation for multiple kinds of tasks, including creating a new column that un-abbreviates the “SCH”, “FREQ” and “REPEAT” data without editing the original data
  • Using Excel’s many functions and formulas to display the information I wanted in the needed format, color and size


The Elements of Typographic Style by Robert Bringhurst was recommended to me by my advisors to learn more about hierarchy in typography. I will be reading this book over the next few weeks to gain a deeper understanding of typography styles and improve the typography choices on the card designs.


The Difference between a Design Thinking Process Model and ‘Reality’ (cf. Meinel & Leifer 2011)

With each iteration I learn new things and come closer to finding the answer (or an answer), but uncover more questions and possibilities as well. I’m learning to accept and enjoy the process more instead of just waiting for it to be complete.

New Questions

  • How might the many possibilities for co-requisites, pre-requisites and their combinations be organized and displayed on the cards in a simple, understandable way?
  • What changes can I make to improve the typography on the cards?

Continue the Series:

Part 2: Learning InDesign

Part 3: The Iterative Process

Designer and lifelong learner |